# SaidSo

> SaidSo is an AI search optimisation agency. We get established European businesses recommended when their customers ask ChatGPT, Gemini, Perplexity and Claude about their industry.

- Name: SaidSo (saidso.agency)
- Type: AI search optimisation agency
- What we do: The AI search agency that gets your business recommended.
- Based in: Gozo, Malta. Serving businesses across the European Union.
- Active markets: Malta
- Founder: Rob Loveday. Head of Marketing, with nearly 20 years in B2B and B2C marketing. Builds AI tools himself.
- Contact: hello@saidso.agency
- AI tools we test: ChatGPT, Gemini, Perplexity, Claude
- Industries: specialists in financial services, professional services, travel and hospitality, property, and B2B. We also work with any other business whose customers ask AI before they choose, including sports and media, healthcare, education and retail.
- Pricing: every engagement is scoped to the client in a proposal with a fixed price. The AI Visibility Audit is a fixed-price project. The first AI visibility review is free.

## Services

- [AI Visibility Audit](https://saidso.agency/services/ai-visibility-audit): An AI visibility audit tests the questions your customers really ask ChatGPT, Gemini, Perplexity and Claude, records every answer with its date, and shows where you are missing, misdescribed or losing to competitors, with a prioritised plan to fix it.
- [AI Search Optimisation](https://saidso.agency/services/ai-search-optimisation): AI search optimisation is the work of making your own website and the third-party sources AI relies on clear, accurate and easy to quote, then re-testing the same questions every month to measure what changed.
- [AI Search Content](https://saidso.agency/services/ai-search-content): AI tools recommend the businesses that clearly answer their customers' questions. Every month we research what people in your industry ask, then write and publish the pages and articles that put your business in those answers.

## Key pages

- [AI Search Optimisation Agency | SaidSo](https://saidso.agency): SaidSo is the AI search agency that gets your business recommended when customers ask ChatGPT, Gemini, Perplexity and Claude about your industry.
- [AI Search Optimisation Services](https://saidso.agency/services): AI visibility audits, ongoing AI search optimisation and AI search content, done for you by a specialist agency. Scoped to your business.
- [About SaidSo, the AI Search Agency](https://saidso.agency/about): SaidSo is an AI search optimisation agency based in Gozo, Malta, helping European businesses get recommended by AI.
- [Methodology: How We Test AI Answers](https://saidso.agency/methodology): How we choose questions, ask ChatGPT, Gemini, Perplexity and Claude, save the evidence and check how often a business is mentioned and described correctly.
- [Book a Call](https://saidso.agency/contact): Book a short call with the SaidSo team. Video calls across Europe, and in-person meetings in Malta. We reply within one working day.
- [Free AI Visibility Check for Your Business](https://saidso.agency/ai-check): A free AI visibility check from our agency: what ChatGPT, Gemini, Perplexity and Claude say about your business, and what to do next.
- [AI Search Optimisation by Industry](https://saidso.agency/industries): How AI tools recommend businesses in financial services, professional services, travel, property and B2B, and how we get you named.
- [AI Search Guides for Businesses](https://saidso.agency/insights): Plain-English guides to AI search: how ChatGPT and other AI tools choose which businesses to recommend, and what to do about it.
- [Research: What AI Recommends](https://saidso.agency/research): Monthly research into which businesses AI tools recommend, by category and place.
- [AI Search Glossary: GEO, LLMs and More](https://saidso.agency/glossary): Plain-English definitions of AI search terms like GEO, llms.txt, AI citations and AI Overviews, each with an example.
- [AI Search Case Studies](https://saidso.agency/case-studies): Case studies and sample audits from SaidSo, the AI search optimisation agency. Results shown only when measured and approved.
- [AI Search Agency Locations](https://saidso.agency/locations): Where SaidSo works: based in Gozo, Malta, serving established businesses across Europe.

## Industries

- [AI Search Optimisation for Financial Services](https://saidso.agency/industries/financial-services): How ChatGPT, Gemini, Perplexity and Claude describe banks, insurers and wealth managers, and how to get your firm recommended accurately.
- [AI Search Optimisation for Law Firms and Accountants](https://saidso.agency/industries/professional-services): How AI tools recommend law firms, accountants and corporate service providers, and how to make sure yours is the firm they name.
- [AI Search Optimisation for Hotels and Travel](https://saidso.agency/industries/travel-hospitality): How ChatGPT, Gemini, Perplexity and Claude recommend hotels, tours and attractions, and how to make sure travellers hear about yours.
- [AI Search Optimisation for Estate Agents](https://saidso.agency/industries/property): How AI tools recommend estate agents, developers and property managers, and how to get your agency named when buyers and sellers ask.
- [AI Search Optimisation for B2B Companies](https://saidso.agency/industries/b2b): How AI tools recommend manufacturers, wholesalers and distributors to buyers, and how to make sure your company is on the shortlist.

## Locations

- [AI Search Optimisation Agency in Malta](https://saidso.agency/locations/malta): SaidSo is an AI search optimisation agency based in Gozo, Malta. We get Maltese businesses recommended by ChatGPT, Gemini, Perplexity and Claude.

## Guides

- [How to check what ChatGPT says about your business](https://saidso.agency/insights/check-what-chatgpt-says-about-your-business): Ask each AI tool the questions a customer would ask, first without naming your business and then by name. Note who is recommended, whether you are mentioned, and any wrong facts. Repeat it on a few different days, because AI answers change.
- [What is AI search, and why does it matter for your business?](https://saidso.agency/insights/what-is-ai-search): AI search is when people ask an AI tool such as ChatGPT, Gemini, Perplexity or Claude a question and get a written answer instead of a list of links. When that question is about who to buy from, the answer names a few businesses. If yours is not one of them, you may never get the chance to win that customer.

## Glossary

- [AI citation](https://saidso.agency/glossary/ai-citation): An AI citation is when an AI tool shows or links to a website it used to write its answer. Being cited means the AI not only mentions your business but points people to your own site.
- [AI crawler](https://saidso.agency/glossary/ai-crawler): An AI crawler is software that AI companies use to visit and read websites, such as OpenAI's GPTBot, Anthropic's ClaudeBot or PerplexityBot. If these crawlers cannot read your website, AI tools may know little about you, or rely on what other sites say.
- [AI Overviews](https://saidso.agency/glossary/ai-overviews): AI Overviews are the AI-written summaries that Google shows at the top of some search results, above the usual list of links. They answer the question directly and sometimes link to the sources they used.
- [AI search optimisation](https://saidso.agency/glossary/ai-search-optimisation): AI search optimisation is improving how AI tools such as ChatGPT, Gemini, Perplexity and Claude describe and recommend your business. It covers your own website, the other websites AI relies on, and regular checks of what AI actually says.
- [Answer engine](https://saidso.agency/glossary/answer-engine): An answer engine is a tool that replies to your question with a written answer instead of a list of links. ChatGPT, Perplexity, Gemini and Claude all work this way when people use them to search.
- [Generative engine optimisation (GEO)](https://saidso.agency/glossary/generative-engine-optimisation): Generative engine optimisation, or GEO, is the work of getting your business mentioned and described accurately in the answers that AI tools write. It is the AI-era equivalent of SEO: instead of ranking in a list of links, the goal is to be named in the answer itself.
- [Large language model (LLM)](https://saidso.agency/glossary/large-language-model): A large language model, or LLM, is the technology behind tools like ChatGPT, Gemini and Claude. It is software trained on huge amounts of text, so it can understand questions and write answers in everyday language.
- [llms.txt](https://saidso.agency/glossary/llms-txt): llms.txt is a simple text file placed on a website, at an address like yoursite.com/llms.txt, that summarises the business and points to its most important pages. It is a proposed way to help AI tools understand a site quickly.
- [Share of voice in AI](https://saidso.agency/glossary/share-of-voice-in-ai): Share of voice in AI is how often AI tools name your business compared with your competitors, across the questions your customers ask. It shows who AI tends to recommend in your market.
- [Structured data](https://saidso.agency/glossary/structured-data): Structured data is hidden labelling on your web pages that tells search engines and AI tools exactly what the page is about, such as your business name, address, opening hours, prices or services. Visitors do not see it, but machines can read it reliably.

## Case studies

- [Turning expert calls into content AI can find](https://saidso.agency/case-studies/expert-content-programme): A monthly programme that turns conversations with a client's experts into publish-ready articles that answer real customer questions.
- [What AI tells families looking for a hotel in Malta](https://saidso.agency/case-studies/sample-audit-malta-hotel): A sample audit of a public business. The questions families ask, what each AI tool recommends, and what would change it.
- [A sports site built to be found by AI assistants](https://saidso.agency/case-studies/timezone-football): A site built from the ground up for AI search, with a custom integration submitted to ChatGPT so it can be recommended inside AI answers.

## Principles

- Evidence with every finding: The question, the AI tool, the date and the full answer. You can check everything we tell you.
- Progress you can see: Every month we re-ask the same questions and show you, in your own dashboard, exactly what AI now says about you.
- Work that protects your reputation: Real press coverage, genuine reviews and accurate listings. The kind of signals AI trusts, and that stand up to scrutiny.
- You own everything we create: Your content, your data and your accounts stay yours. Always.

## Optional

- [Full content for AI tools](https://saidso.agency/llms-full.txt)
- [Privacy policy](https://saidso.agency/privacy)
- [Data handling](https://saidso.agency/data-handling)