AI search optimisation for professional servicesProfessional services: what AI tells your customers
Clients increasingly ask AI tools to recommend a lawyer, accountant or corporate services provider before they ask anyone else. AI answers with a short list of firms. If your firm is not on it, or your services are described wrongly, the enquiry goes elsewhere.
Who is the most reliable accountant for a small company?
Here are three options people often recommend:
1. Competitor A, known for a long track record.
2. Competitor B, often praised in reviews.
3. Competitor C, a newer name with strong ratings.
What customers ask
The questions people ask AI about law firms, accountants, corporate services and relocation firms
Typical questions we test. In an audit we agree the real list with you.
"Who is the best accountant for a small company?"
"Which law firm should I use for an employment dispute?"
"Which corporate services provider can help me set up a company?"
"Who helps with residency and relocation for families?"
"How much does a company formation cost, and who offers it?"
What goes wrong
Common AI mistakes in professional services
The problems we look for first. Every real finding comes with the question, the AI tool, the date and the answer.
Services you offer are missing
AI says you do not handle a service you do, often because the page describing it is hard to read.
Partners and team out of date
Former partners or old office locations are still listed.
Specialisms blurred
Your firm is described as a generalist when you are known for a specialism.
Rivals recommended by default
Larger firms with more online coverage are named, even for work you do better.
Quick wins
Five things you can do this week
No agency needed. These small fixes help AI tools describe your business correctly.
- 1
Give each practice area its own clear page, with a plain-English summary at the top.
- 2
Keep partner and team pages up to date, including people who have left.
- 3
Make sure your office addresses match on your website, Google and legal directories.
- 4
Answer common client questions, such as costs and timelines, on your site.
- 5
Ask happy clients for reviews on the platforms your clients actually use.
How we help
How we get law firms, accountants, corporate services and relocation firms recommended
- 1
Find out
AI Visibility Audit
Shows which firms AI recommends for each of your practice areas, and what it gets wrong about you.
Learn more - 2
Get recommended
AI Search Optimisation
Fixes directory listings and your own pages so each specialism is described clearly and consistently.
Learn more - 3
Stay ahead
AI Search Content
Expert articles written with your partners, answering the questions clients ask AI before they call a firm.
Learn more
Related
FAQ
AI search for professional services: questions
Do people really ask ChatGPT to recommend a lawyer or accountant?
Yes. It is now a common first step, especially for smaller businesses and people new to a country. The AI usually names a few firms and explains why.
Why does AI recommend larger firms over us?
Usually because larger firms have more clear, consistent information online. That can be changed with clearer pages, accurate listings and expert content.
Can you write content without giving legal or tax advice?
Yes. We write general, educational content with your experts, and everything is approved by your team before it is published.
How long does it take?
Fixing wrong details can show up within weeks. Being recommended more often builds over months, and we report on it every month.
Find out what AI is telling your customers.
Get a free AI visibility review from our team. We check what ChatGPT, Gemini, Perplexity and Claude say about your business, then talk you through what it means.
