Find out · AI Visibility Audit
Find out exactly what AI tells your customers about you.
An AI visibility audit tests the questions your customers really ask ChatGPT, Gemini, Perplexity and Claude, records every answer with its date, and shows where you are missing, misdescribed or losing to competitors, with a prioritised plan to fix it.
Sound familiar?
What we hear from businesses like yours
"A customer told us ChatGPT recommended a competitor. We have no idea what it says about us."
"Our agency talks about AI search, but nobody can show me what the answers actually say."
"I think AI has our old prices and address. I just cannot prove where it is getting them from."
What's included
What you get
Clear deliverables, agreed up front.
A real question set
30 to 50 questions your customers actually ask, agreed with you before testing starts.
Answers from four AI tools
What ChatGPT, Gemini, Perplexity and Claude actually said, each answer saved with the date and the tool.
A competitor scorecard
How often AI mentions you, links to your website and gets your details right, compared with the competitors it names.
A list of mistakes
Every wrong fact AI repeats about you, and where it most likely picked it up.
Where AI gets its information
The websites AI leans on in your sector, such as Google Business Profile, TripAdvisor, directories, review sites and the press.
A website check
Whether AI tools can read your website properly, and what is getting in the way if not.
A clear plan of what to fix
What to fix first, who should do it, and what difference it is likely to make.
How it works
Step by step
- 1Week 1
Agree the questions
A short call to agree your competitors, markets and the questions that matter most to sales.
- 2Week 1 to 2
Ask and record
We put every question to each AI tool and save the full answers as evidence.
- 3Week 2
Work out what is going on
We score the answers, list the mistakes and find out where each one most likely came from.
- 4Week 3
Walk you through it
A one-hour session to go through the findings and the fix plan, plus the full report.
Timings are typical and agreed with you before work starts.
Sample output
What it looks like
Every finding is shown with the question, the AI tool, the date and the answer, so you can check it yourself.
Scorecard: 10 questions × 4 AI tools
Sample layout with example data
| Business | Mentioned | Linked to your site | Accuracy |
|---|---|---|---|
| Your business | 4/10 | 2/10 | 3 errors |
| Competitor A | 9/10 | 6/10 | Accurate |
| Competitor B | 7/10 | 3/10 | Accurate |
| Competitor C | 5/10 | 1/10 | 1 outdated |
List of mistakes
Each wrong fact and where it came from
Where AI looks
The websites AI relies on in your sector
Fix plan
What to do first, and who should do it
Pricing
[PRICE TBC]
A fixed price, agreed before any work starts. What shapes the scope:
- The number of questions and competitors
- The number of markets and languages
- Whether you need a board-ready summary
Our standards
What you can count on
- Real questions, asked the way your customers ask them, on the AI tools they use.
- Every answer dated and saved, so every finding can be checked.
- A clear plan, ranked by what will make the biggest difference first.
FAQ
Frequently asked questions
What is an AI visibility audit?
It is a structured test of what AI assistants say when customers ask about your business, your competitors and your category. You get every answer as dated evidence, a scorecard and a plan to improve.
Which AI tools do you test?
ChatGPT, Gemini, Perplexity and Claude as standard. We note which version of each tool gave every answer, because newer versions can answer differently.
How is this different from an SEO audit?
An SEO audit looks at where you appear in Google's list of links. This looks at what AI tools actually say in their answers, which businesses they name, and which websites they trust.
Do AI answers not change every time?
They do vary. That is why we ask each question more than once, note the date and the tool, and report what comes up again and again rather than a single screenshot.
What happens after the audit?
You get a clear plan, ranked by impact. Most clients ask us to carry it out through AI Search Optimisation, but the plan is yours to use however you choose.
What do you need from us?
Your list of main competitors, the markets you sell in and about an hour of your time across the project. We can suggest the question set for you to approve.
Can we start with something free?
Yes. Our free AI review runs a short set of questions about your business and shows you a summary in minutes. The audit is the full, evidenced version.
Related
Other services
- AI Search Optimisation
We correct what AI gets wrong, on your website and elsewhere, then check again every month and show you what changed.
- AI Search Content
We research what your customers ask AI, then write and publish the content that makes you the answer.
Industries
Get the full picture, with evidence.
The AI Visibility Audit is a fixed-price project, with a clear scope and a report you can share with your board.
