Glossary
AI search terms, explained in plain English
The words you will hear about AI search, from GEO to llms.txt, each explained in two sentences with an example. No jargon left unexplained.
AI citation
An AI citation is when an AI tool shows or links to a website it used to write its answer.
Read moreAI crawler
An AI crawler is software that AI companies use to visit and read websites, such as OpenAI's GPTBot, Anthropic's ClaudeBot or PerplexityBot.
Read moreAI Overviews
AI Overviews are the AI-written summaries that Google shows at the top of some search results, above the usual list of links.
Read moreAI search optimisation
AI search optimisation is improving how AI tools such as ChatGPT, Gemini, Perplexity and Claude describe and recommend your business.
Read moreAnswer engine
An answer engine is a tool that replies to your question with a written answer instead of a list of links.
Read moreGenerative engine optimisation (GEO)
Generative engine optimisation, or GEO, is the work of getting your business mentioned and described accurately in the answers that AI tools write.
Read moreLarge language model (LLM)
A large language model, or LLM, is the technology behind tools like ChatGPT, Gemini and Claude.
Read morellms.txt
llms.txt is a simple text file placed on a website, at an address like yoursite.com/llms.txt, that summarises the business and points to its most important pages.
Read moreShare of voice in AI
Share of voice in AI is how often AI tools name your business compared with your competitors, across the questions your customers ask.
Read moreStructured data
Structured data is hidden labelling on your web pages that tells search engines and AI tools exactly what the page is about, such as your business name, address, opening hours, prices or services.
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