AI search optimisation agencyGet recommended when your customers ask AI.
We are a specialist AI search optimisation (GEO) agency. When people ask ChatGPT, Gemini, Perplexity or Claude who to choose, we get your business into the answer.
900 million people use ChatGPT every week. OpenAI, reported by TechCrunch, February 2026
We get you recommended on
- ChatGPT
- Gemini
- Perplexity
- Claude
The problem
AI search is overtaking traditional search. Most businesses are not ready.
Customers are getting answers instead of links. If AI does not name you, they may never see your website at all.
900M
people use ChatGPT every week
OpenAI, reported by TechCrunch, February 2026. Weekly active users, as announced by OpenAI.
8% vs 15%
how often people click a website link when Google shows an AI summary, compared with when it does not
Pew Research Center, July 2025. Browsing data from 900 US adults, March 2025, Google searches only.
4.4x
more valuable: the average visitor from AI search, compared with a traditional search visitor
Semrush, July 2025. Based on conversion rate, for visitors from AI tools such as ChatGPT.
2028
when AI search is projected to send websites more visitors than traditional search
Semrush, July 2025. Projection for digital marketing and SEO topics, from historical data and adoption rates.
Why it matters
Ten links have become a short list of names.
People now ask AI tools which hotel to book, which accountant to trust and which supplier to call. Instead of ten links, they get a short answer with a few names.
If your business is not one of those names, you never get the chance to win the customer. Most businesses have never checked.
Search, before
Ten links. The customer compares.
AI, now
A few names. The AI has chosen.
- 1Competitor A
- 2Competitor B
- 3Competitor C
- ?Your business
What we do
AI search optimisation, done for you
Three services that work together to get your business recommended, and keep it there.
Find out
AI Visibility Audit
We ask four AI tools what your customers ask, and show you exactly what they say about you and your competitors.
Learn moreGet recommended
AI Search Optimisation
We correct what AI gets wrong, on your website and elsewhere, then check again every month and show you what changed.
Learn moreStay ahead
AI Search Content
We research what your customers ask AI, then write and publish the content that makes you the answer.
Learn more
Selected work
Work we are proud of
Real projects, with results shown only when they are real and approved.
Case study
Built to win traffic from AI assistants
- AI search
- Build
- ChatGPT
A sports site built to be found by AI assistants
A site built from the ground up for AI search, with a custom integration submitted to ChatGPT so it can be recommended inside AI answers.
AI assistants are now its biggest source of visitorsRead moreSample audit
Recommended, or left off the list?
- Audit
- Hospitality
- Malta
What AI tells families looking for a hotel in Malta
A sample audit of a public business: the questions families ask, what each AI tool recommends, and what would change it.
[RESULTS TBC]Read moreCase study
From expert calls to AI answers
- Content
- B2B
Turning expert calls into content AI can find
A monthly programme that turns conversations with a client's experts into publish-ready articles that answer real customer questions.
[RESULTS TBC]Read more
How we work with you
From a free review to being the name AI recommends
Every engagement is scoped to your business. You get a clear proposal and a fixed price before any work begins.
- 1This week
Free AI visibility review
Tell us about your business. We check what AI tools say about you and talk you through it.
- 2Weeks 1 to 3
AI Visibility Audit
The full picture: your customers' real questions, every answer, your competitors and a clear plan.
- 3Every month
Ongoing AI search work
We fix what AI gets wrong and create the content it looks for. Your dashboard shows every change.
What we find
What AI is telling your customers right now
The three problems we look for first. Anonymised examples; every real finding comes with the question, the tool, the date and the full answer.
AI recommends three competitors, not you
Which accounting firm should a growing company use?
Firms often recommended for growing companies include Competitor A, known for fast onboarding, Competitor B for its tax team, and Competitor C for fixed monthly fees.
AI lists your old address and prices
Where is Your Agency and what does it charge?
Your Agency is based at 14 Harbour Road1 and charges 3% commission2 on sales.
- 1Old address. Likely source: an out-of-date directory listing
- 2Old fee. Likely source: a forum post from several years ago
AI says you don't offer a service you do
Does Your Firm help with company relocation?
Your Firm focuses on corporate tax and accounting. It does not appear to offer relocation support1. For relocation, consider Competitor D.
- 1It does. AI tools cannot read the page that describes it
Industries
For established businesses where trust drives sales
Mid-sized companies across Europe whose customers have started asking AI who to choose.
Financial services
Banks, insurers, wealth managers, payments
"Which private bank is best for expats?"
See what AI saysProfessional services
Law, accounting, corporate services, relocation
"Who is the most reliable accountant for a small company?"
See what AI saysTravel and hospitality
Hotels, tour operators, attractions
"Which hotel is best for families?"
See what AI saysProperty and real estate
Estate agents, developers, property managers
"Which estate agent should I use to sell my flat?"
See what AI saysB2B manufacturing and distribution
Manufacturers, wholesalers, distributors
"Who are the best suppliers of industrial packaging?"
See what AI saysYour industry not listed?
If customers ask AI before they choose you, the same approach works.
We also work with sports and media, healthcare, education, retail and more. See our sports and media work.
Rob Loveday
Founder, SaidSo
Why SaidSo
The specialist agency for AI search
Led by our founder, Rob Loveday: Head of Marketing in a regulated industry, with over ten years in B2B and B2C marketing.
- One specialism
- AI search is all we do. We test ChatGPT, Gemini, Perplexity and Claude every month, so we know what moves the answers.
- Our own tools, your own dashboard
- We monitor AI answers with our own in-house tools, and every client gets a dashboard showing what we have changed and what we are working on.
- Done for you
- We do the work: the fixes, the content and the reporting. Your team approves, we deliver.
- Built for careful brands
- We are used to regulated industries, compliance checks and sign-offs.
Principles
How we work, in four lines
- 1
Evidence with every finding
The question, the AI tool, the date and the full answer. You can check everything we tell you.
- 2
No guaranteed rankings
Nobody can honestly promise that AI will recommend you. We will not pretend otherwise.
- 3
No fake reviews or planted mentions
No paid posts dressed up as organic, no invented reviews, no tricks that could damage your reputation.
- 4
You own everything we create
Your content, your data and your accounts stay yours. No lock-in, ever.
FAQ
AI search optimisation, explained
What is an AI search optimisation agency?
An AI search optimisation agency helps businesses get mentioned and recommended when customers ask AI tools like ChatGPT, Gemini, Perplexity and Claude for advice. We find out what AI says about you, fix what is wrong, and create the content AI looks for.
How do I get my business recommended by ChatGPT?
AI tools recommend businesses they find clear, consistent and trusted information about. That means accurate listings and reviews, a website that answers customers' questions, and mentions on sites AI relies on. We start by testing what AI says about you today, then work through the fixes that matter most.
Is AI search optimisation the same as SEO?
They overlap, but they are not the same. SEO is about ranking in Google's list of links. AI search optimisation, sometimes called GEO, is about being named in the answer itself. Good SEO helps, but AI also leans heavily on reviews, listings and how clearly your business explains itself.
Can you guarantee that AI will recommend us?
No. Nobody can honestly guarantee that. What we can do is show you exactly what AI says today, fix the causes, and report every month on what has changed.
How much does it cost?
Every engagement is scoped to your business, your competitors and your markets. We start with a free review, then send a clear proposal with a fixed price before any work begins.
Which businesses do you work with?
Established businesses across Europe where trust drives sales: financial and professional services, travel and hospitality, property, and B2B companies.
Research
What AI recommends
Our monthly research into which businesses AI tools recommend, by industry and place. First results for Malta are on the way.
Research
[RESEARCH TBC]What AI recommends: Hotels in Gozo
"Which hotel in Gozo is best for families?"
Research
[RESEARCH TBC]What AI recommends: Accountants in Malta
"Who is the most reliable accountant in Malta?"
Research
[RESEARCH TBC]What AI recommends: Estate agents in Malta
"Which estate agent in Malta should I use?"
Find out what AI is telling your customers.
Get a free AI visibility review from our team. We check what ChatGPT, Gemini, Perplexity and Claude say about your business, then talk you through what it means.
