AI search glossary
What is AI search optimisation?
AI search optimisation is improving how AI tools such as ChatGPT, Gemini, Perplexity and Claude describe and recommend your business. It covers your own website, the other websites AI relies on, and regular checks of what AI actually says.
Also called: AI SEO, GEO
What does it involve?
AI search optimisation usually has three parts:
- Checking what AI tools say about you and your competitors today, with the evidence saved.
- Fixing wrong or missing information, on your website and on listings, directories and review sites.
- Building clear content that answers your customers’ questions, so AI has good reasons to recommend you.
An example
Gemini tells customers a hotel has no parking, because an old listing says so. AI search optimisation finds that listing, gets it corrected, makes the parking clear on the hotel’s own website, and checks Gemini again the next month.
Why it matters
AI tools give a short answer with a few names. If you are not one of them, customers who ask may never see your website. Some people call this AI SEO or GEO.
Find out what AI is telling your customers.
Get a free AI visibility review from our team. We check what ChatGPT, Gemini, Perplexity and Claude say about your business, then talk you through what it means.
