AI search glossary
What is share of voice in AI?
Share of voice in AI is how often AI tools name your business compared with your competitors, across the questions your customers ask. It shows who AI tends to recommend in your market.
Also called: AI share of voice
How is it measured?
Ask a set of real customer questions to several AI tools, then count how often each business is named. If your business appears in 6 out of 20 answers and your main rival in 12, your rival has twice your share of voice.
An example
A law firm tests 20 questions about employment law in Malta across four AI tools. One competitor is named in most of the answers, the firm in only a few. That gap is the opportunity.
Why it matters
It turns a vague feeling (“AI never mentions us”) into a number you can track every month, and shows which competitors you are really up against in AI answers.
Find out what AI is telling your customers.
Get a free AI visibility review from our team. We check what ChatGPT, Gemini, Perplexity and Claude say about your business, then talk you through what it means.
